Our Brands
Three brands.
One passion for wine.
From everyday enjoyment to distinctive wine experiences, the Simply Wine portfolio brings together three brands with their own character, positioning and market opportunity.
Explore the portfolioOur Portfolio
Distinct brands.
Shared experience.
Simply Wine’s portfolio brings together brands developed for different occasions, audiences and market opportunities.
Each brand has its own identity, while benefiting from the wider wine supply, distribution and commercial experience behind Simply Wine.
Simply Wine
Straightforward wine. Built for enjoyment.
Simply Wine is the foundation of the portfolio — approachable, recognisable and designed around easy enjoyment and value.
The brand reflects the practical, commercial spirit of the wider Simply Wine business while remaining accessible to a broad market.
Rouge Noir
Bold character. Distinctive presence.
Rouge Noir brings a more expressive personality to the portfolio, with a distinctive identity designed to stand out while remaining approachable and commercially versatile.
Cape Collection
Inspired by the Cape. Made for the market.
Cape Collection draws on the character and origin of South African wine, with a versatile range positioned for broad market appeal.
Range & Formats
A portfolio built for different markets.
Across the portfolio, Simply Wine can support a range of wine styles, formats and commercial requirements.
- Red
- White
- Rosé
- Sweet
- Dry
- Bag-in-box
- Bottled
More than the label
Brands supported by industry experience.
Behind the portfolio sits the wider Simply Wine business — wine supply, distribution, packaging coordination, export capability and long-standing commercial relationships across the South African wine industry.
Interested in our brands?
Start the conversation.
For retail, distribution, export or commercial enquiries relating to the Simply Wine portfolio, get in touch with our team.
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